Yes, and after 20 years, it’s about time!
No slick iPhone box or fancy foam cutouts. Historically we’ve slipped our products into plastic with instructions printed onto yellow paper. And from the words of a customer, “That’s it. They have that much confidence in their products.”
Before the time this comment was made, we hadn’t considered any association of our products with its packaging, because much like our products, our focus remained on efficiency, practicality and performance.
We introduced new packaging for all our products at the beginning of 2020. This change is in response to protect our brand from counterfeiters and to help our Authorized Dealers around the world display product and educate consumers.
Shop local and look for an Authorized Dealer near you!